Remaining competitive in today's market can be difficult for companies of all sizes. Keeping customers happy is essential when it comes to future sales, and your company's customer service team plays a vital role in representing your company to customers. Maintaining a diverse group of employees on your customer service team can be beneficial for business.
Here are three reasons why a diverse workforce could improve your company's customer service in the future.
1. Diversity among customer service representatives can increase tolerance levels.
When you bring together individuals who have differing ethnic, cultural, and religious backgrounds, it becomes important for individuals within the group as a whole to learn to tolerate the ideas and beliefs of others. Without this tolerance, your customer service members could not easily coexist in the workplace. You may want to talk with a professional, like DiversityInc, about how to increase tolerance in the workplace. This tolerance helps customers feel valued and promotes repeat business in the future.
2. A diverse customer service team promotes effective communication.
In order to achieve the level of tolerance needed to coexist in a work environment, your diverse customer service team must practice effective communication with one another. Learning to communicate with individuals whose life experiences differ from their own will help each customer service representative develop the communication skills required to efficiently address the needs of each customer who calls your company looking for assistance.
Statistics show that 69% of customers who have a positive experience working with a company's customer service representatives will recommend that company to a friend. Promoting good communication through a diverse customer service team will help you generate additional customers through the referrals of satisfied callers in the future.
3. Diversity among your customer service representatives helps make your company more relatable on a global scale.
Thanks to advancements in technology and the fact that over 40% of the world's population has access to an Internet connection, many companies are doing business with customers on a global scale.
The expansion of your company's market reach means that your customer base could be becoming more diverse than ever before. By promoting diversity in your customer service department, you ensure that your employees will be relatable on a global scale.
Good customer service can make or break any company, and maintaining a diverse customer service team is a great way to ensure your company provides the best customer service possible.