Diversity within the workplace is very important. Having team members that represent different ethnicities or sexual orientations isn't just about having a warm and fuzzy feeling. It actually helps your organization appeal to a diverse set of customers. Whether it's understanding certain sensitivities or some other factor, the more diverse your workplace, the more diverse your customer base. If diversity is an area in which your organization is lacking, here are two easy-to-follow tips to help you get started.
Highlight Your Weak Areas
The first part of increasing diversity within the workplace begins with highlighting your weak areas. You need to see which areas in which your organization lacks diversity. The easiest way to do this is to do a thorough assessment of your team members categorizing them based on ethnicity, age, sexual orientation, gender and disability.
For example, if you don't have any disabled team members or you don't have any employees from certain ethnicities, performing this assessment will allow you to quickly highlight your weak areas and allow you to see which areas you need to focus on diversifying first. To take your efforts a step further, you could also consider offering a volunteer-based, anonymous questionnaire that asks your team members to highlight any existing issues they consider to be roadblocks when it comes to diversifying your organization.
Create Focused Benefits And Amenities
It's one thing to say you want to increase diversity within your organization, but it's something entirely different than actually do it. Ensuring diversity begins with creating policies that welcome this type of atmosphere. This is particularly important when it comes to the benefits or amenities you offer your team members. For example, if you're looking to increase the number of single or married parents you employ, consider creating benefit and amenity packages that would be more appealing to this sector.
For example, for a large organization, this could include having an on-site child care center. For a smaller business, this could include a partnership with a nearby child-care center that extends discounts to your employees. If you really want to increase diversity, you have to create policies that will speak to the interest of the group you're targeting.
A consulting firm can play a critical role in helping you accomplish your diversity goals. Whether it's collecting data about your areas of weakness or establishing policies or packages to help you recruit to a diverse employee pool, a consultant can assist you.